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Imagine Chocolate Partners with
The VH1 Save The Music Foundation
Music-Themed Chocolate Company “Pays It Forward” by Supporting School Arts Initiatives
(Hollywood, CA) September 10, 2012 — Imagine Chocolate, an innovative gourmet chocolate company that fuses great chocolate flavors with timeless hit songs, announced today a partnership with the VH1 Save The Music Foundation. Imagine Chocolate will donate a portion of its’ pre-tax profits to the VH1 Save The Music Foundation which supports music education programs in schools across the United States. The two-year agreement creates a collaboration that will focus on events and promotions, beginning with the VH1 Save The Music Foundation’s Songwriters Music Series in Napa, California on September 20, 2012 and October 31, 2012 in New York City.
“The inspiration and creativity of our chocolate flavors is drawn from great, timeless hit songs that define generations” said Mitchell Koulouris, founder and CEO of Imagine Chocolate. “We wanted to give something back to the aspiring songwriters and musicians of tomorrow and the VH1 Save The Music Foundation is a perfect fit.”
“We are thrilled to be working with the Imagine Chocolate team,” said Paul Cothran, Vice President and Executive Director of the VH1 Save The Music Foundation. “With their help we are one step closer to achieving our goal of ensuring that all students be allowed access to a complete education, which includes music.”
The VH1 Save The Music Foundation is a nonprofit organization dedicated to restoring instrumental music education programs in America’s public schools, and raising awareness about the importance of music as part of each child’s complete education. Since 1997, VH1 Save The Music has donated new musical instruments to more than 1,800 public schools in over 100 cities around the country, touching the lives of more than 1.8 million public school students. To date those contributions are valued at over $48 million.
Imagine Chocolate™ is the world’s premier gourmet chocolate brand; it combines innovative recipes and superior taste with the world’s most popular songs. Established in 2011, the company has earned the reputation as a breath of fresh air in a very traditional industry. Combining complex, savory taste and ingredients, each flavor of Imagine Chocolate is inspired by and named after timeless hits that defined generations. Based in Hollywood, California, each assortment of Imagine Chocolate™ revolves around a theme -- whether genre, flavor, or era — and, each box is a Pop Culture experience complete with Liner Notes featuring a short back story on the hits and artists that inspired the flavors.
CONTACT: John Lobertini, JGL Communications, (916) 205-7491, firstname.lastname@example.org.